Move over, coffee cups and water bottles—2024 is the year of baguetting, a quirky social media trend where people go about their daily activities while holding a baguette as their “accessory of choice.” Originating from a French influencer’s video of carrying a baguette on a morning jog, the trend has exploded, with TikTok videos tagged #Baguetting reaching over 2 million views.
From grocery shopping to yoga sessions, users are posting videos of themselves with their bread companion, often balancing it on shoulders or holding it as a prop in unexpected scenarios. “It’s just so versatile,” says popular TikToker Ella Crust. “And people love the mix of elegance and absurdity it brings to daily tasks.”
Although playful, the trend has inspired some users to dive deeper into its meaning, seeing it as a tribute to French culture or a reminder to appreciate simple pleasures. Whether or not it’s that profound, #Baguetting shows no signs of slowing down, with influencers and everyday users alike embracing the baguette as the season’s must-have accessory.